Meet Joanna

Hi, I’m Joanna - business consultant, advisor, and systems thinker for soul-led entrepreneurs.I help spiritually-guided business owners bring structure, clarity, and grounded strategy to their work, without losing touch with their deeper purpose.It often breaks my heart to see people in the spiritual space trying to grow their business, only to be ridiculed by the mainstream world – or taken advantage of by someone with no real experience. I walk the middle path: part mystic, part strategist. I blend what’s intuitive and soulful with what’s practical, analytical, and concrete.I don’t believe in formulas. I believe in what’s real, unique, and true to you – because that’s what makes a business not only successful, but sustainable.

I’ve been busy with multiple projects throughout my career – coaching, writing, business consulting, finance, marketing. What unites them all is my passion for systems thinking and soulful alignment. I love to make every project efficient, effective, and deeply connected to the person behind it.Over the past 10 years, I built a small business – Mind Mastery – offering coaching, meditation and mindfulness workshops, and lots of free content. I grew my YouTube to over 21k subscribers, and completed a Master’s Degree in Coaching Psychology to offer grounded, evidence-based services that stood apart in the coaching industry. Oh, and I also became a certified Yoga Teacher, trained at the World Peace Yoga School in Rishikesh.Throughout it all, my core value stayed the same: a human-centred approach focused on growth, self-awareness, embodiment, and helping people find their place in this world.

Clarity & Strategy

For when you feel stuck, scattered, or unsure what to do next:- Audit what’s working (and what’s not)
- Build a clear, aligned strategy
- Regain focus when you’re lost or burnt out
- Restructure things so you can work less but make it countI’ll help you simplify, refocus, and move forward with a plan that actually feels good.

Marketing That Feels Like You

For when you need clients, but don’t want to be salesy or fake.- Create a grounded, authentic marketing strategy
- Attract aligned clients or increase sales
- Understand and speak to your audience clearly
- Rebrand or refresh your online presenceNo formulas. Just real, ethical marketing that reflects who you are.

Systems & Support

For when you’re doing everything and it’s too much.- Automate the stuff that drains you
- Set up simple systems that actually help
- Delegate, hire or outsource with clarity
- Train your team to work smarter, not harderI’ll handle the brainy, behind-the-scenes stuff – so you can stay in your zone.

Growth & Evolution

For when you’re ready to expand or shift direction.- Grow or scale with intention
- Launch something new
- Rebrand, reposition or shift your focus
- Revive a business that’s feeling stuck
- Prepare to step back, slow down, or do things differentlyWhatever stage you’re at, I’ll help you grow without losing your soul.

Each quarter, I offer a limited number of pro-bono consulting spots for small non-profits, grassroots organizations, and community projects that are doing meaningful work - but could use more clarity, structure, or support.

• View Pro-Bono Offer

Questions? Reach out using the contact form below.